Christopher Bailey, Burberry’s Creative Chief Officer said this campaign “celebrates our heritage and our timeless Burberry icons. The energy of the images and the dynamic cast reflect the different attitudes and expressions of the Burberry guy and girl.” As photographed once again by Mario Testino was set in Westminster, central London, home to Burberry’s new global headquarters at Horseferry House, SW1.
Emma Watson is back for Burberry Spring Summer 2010 ad campaign along with an appearance from her brother: Alex Watson and other hot British Male Models: Matt Gilmour, Max Hurd and George Craig. Adverts combine brand's three collections - Burberry Prorsum, Burberry London, and Burberry Brit.
“Having known and admired the lovely Emma Watson for some time, she was the obvious choice for this campaign. Emma has a classic beauty, a great character and a modern edge. Her charm and intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames.” said Christopher Bailey.
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